Landing pages aren’t complex. But there are some rules and best practices you need to be aware of if you want them to actually convert. Keep All The Important Stuff Above The Fold The “fold” is the ...

A well-designed landing page can mean the difference between a website visitor and a customer. Here are 30 examples of great landing pages for inspiration. In the world of digital marketing, landing ...

Last week we looked at some of the reasons for pursuing landing page optimization, and some of the factors you need to think about regarding your site design. This week we’ll turn our attention to the ...

Landing pages can be used for PPC ads, mobile app downloads, promotional campaigns and more. On-page optimization tactics are intended to boost conversion, improve PPC quality scores, and provide a ...

Here's how The LIFT Model can be used to significantly boost landing page conversion. #landingpage #conversion Author of "From Side Hustle To Main Hustle To Millionaire" (Available at B&N, Amazon, ...

We are live blogging this session from Salon B @ the Las Vegas Convention Center, PubCon 2008. Great ad copy is not enough in itself, absent effective conversion on the landing page. This panel ...

How often do SMB marketers optimize their site landing pages? Which page elements do they test? How are they using AI for landing page optimization? What are the biggest optimization challenges they ...

Landing pages aren't dead—or even unimportant—but treating them as a standalone strategy for sustaining customer loyalty, growing revenue, or other marketing goal is not the answer. In the world of ...