The ``world's whitest paint'' with a light reflectance of 98.1%, developed by the research team of Professor Shulin Luang of Purdue University's Department of Mechanical Engineering, has almost the ...

Warm whites, greige, and beige brighten dark rooms without feeling harsh or cold. Soft tones like blush, sage, and pale blue reflect light and add warmth and character. Light-reflective paint makes ...

It’s common sense: When it’s hot outside, don’t put on a dark shirt—wear white instead. A team of researchers at Purdue University has put this common knowledge to work to figure out ways to cool ...

White cars can be boring. So Toyota created a colored paint that also reflects light and keeps the car cooler on hot days. The new coating can affect the temperature by nine degrees, Toyota says. BY ...

I have mad respect for people who ride their bike to work. If you can get your human self out of bed that early in the morning and propel yourself to work, not only are you 100% more motivated than ...