Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? You’re in the right place! This comprehensive guide dives deep into LinkedIn advertising, ...

Advertising on LinkedIn, the largest professional network, can help marketers reach their audience. Learn to set up your first LinkedIn Ads campaign. Millions of advertisers use LinkedIn Ads campaigns ...

LinkedIn Marketing Labs is a new on-demand learning center where marketers can access free resources about how to advertise on LinkedIn. It’s launching with 6 courses curated by in-house experts who ...

Digital marketers always have an eye on metrics—to improve campaign performance and ensure success. And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads ...

Are you running ads on just one platform for your B2B clients? If so, you might be leaving valuable leads and opportunities on the table. Think about it: B2B sales often take a while and involve ...

For marketers, measurement and attribution is still a headache, which is throwing a major wrench in campaign planning. Campaign planning is also a struggle for B2B marketers, who often use LinkedIn to ...

LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research from WARC. The report was based on WARC’s dataset of advertising ...