So where do logos come from? It’s both an interesting and useful question to ask. Let’s dive right into it, (or skip to the bottom of the post where you can see our summary with a few big examples in ...

Don’t underestimate the power of colour. Choosing the colours of your logo and brand is probably one of the most difficult jobs for a start-up and it’s so important to get it right. We make snap ...

Opinions expressed by Entrepreneur contributors are their own. Close your eyes and imagine Apple’s logo. Now think of Nike’s. How about Target’s? We’re willing to bet that you conjured up images for ...

Creating a logo can be one of the most fun—and high-pressure—parts of launching or relaunching a brand. It's the first thing people notice, and there's no doubt that your brand will be judged by its ...

If you want your logo to stand out, it can help to take some cues from the past. Retro logos—designs that utilize elements like vintage typography—can evoke nostalgia and create strong emotional ...

Opinions expressed by Entrepreneur contributors are their own. There’s a lot more going on in your brain than meets the eye when you spot McDonald’s golden arches or Nike’s signature swoosh. In 400 ...

British Design Experts have created an infographic detailing the history of the logo. Looking as far back as ‘Logo Habilis’, a time where branded content was nothing more than a simple symbol, to ...

A logo is just the small graphic that accompanies company branding. It’s simple. Doesn’t require much. All it needs to do is identify the company it represents and be easy to stick on advertising, ...

Google spent nothing–Sergey Brin just opened up the free graphics app Gimp. Same with Coca-Cola–though John Pemberton’s bookkeeper drew the logo’s Spencerian script by hand. Nike famously gave just ...

A logo is more than just a pretty image for customers to look at while they use a product or service. It’s the face of an entire brand, a symbol that determines how people feel about that particular ...