The Pokemon Company is pulling out all the stops for the franchise's 30th anniversary, as it reveals over 1,000 additional ...

Grambling State's iconic "G" logo is now federally protected after decades of legal effort, strengthening the HBCU's brand and licensing power nationwide.

Benjamin Hill travels the nation collecting stories about what makes Minor League Baseball unique. This excerpt from the ...

The Pokémon Company is pulling out all the stops to celebrate (and market) Pokémon for the franchise's 30-year anniversary.

NEW YORK, NEW YORK – JUNE 02: Detail of a jersey patch worn by DJ LeMahieu #26 of the New York Yankees for Lou Gehrig Day during the first inning of Game Two of a doubleheader against the Los Angeles ...

Yep, there's a scientific reason behind why you can't resist those bright red logos you see everywhere. There’s a reason you can’t resist the siren call of the McDonald’s logo or the Coca Cola logo.

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