When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Loyalty programs have been helping organizations retain customers, encourage repeat purchases and promote brand advocacy for decades. However, some organizations still shy away from measuring return ...

JCPenney today (April 17) launched a new loyalty program that could deliver half a billion dollars to its consumers, per details shared with Marketing Dive, representing another major investment by ...

Bilt Rewards, a loyalty program that offers perks on rent payments and mortgages, is turning its attention to one of the nation’s biggest debt problems – student loans. The New York-based startup, ...

Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. In 2024, experiential loyalty, AI-driven capabilities and ...

Uber One program boosts user engagement, bookings Company announces $20 billion stock buyback program Uber projects Q3 bookings above estimates Aug 6 (Reuters) - Uber (UBER.N), opens new tab unveiled ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Alaska Airlines introduced a new loyalty program and premium credit card Wednesday, marking another step in the airline’s effort to transform into a global carrier and compete with larger ...

Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives. Paid or premium programs encourage ...

AMC Theatres is offering the most loyal members of its Stubs rewards program new benefits as part of a push to boost its ...