Learn about types of machine learning and take inspiration from seven real world examples and eight examples directly applied to SEO. As an SEO professional, you’ve heard about ChatGPT and BARD – or ...

When Bill McDermott, CEO of SAP, the world’s largest business software provider, believes the next five to 10 years will be far more disruptive than the five to 10 we just lived through, it’s time to ...

In most industries, reliance on data has become an outright necessity. This is especially true in advertising, where these days brands have much more information to process. More data can equate to an ...

Machine learning is all the rage but what does it actually look like in practice, as part of a digital marketing strategy? You’ve encountered a machine learning strategy if you’ve used a website that ...

Let’s be honest: the term “machine learning” has been bastardized in recent years as some companies try to use it interchangeably with artificial intelligence, or even just to describe a souped-up ...

Machine learning is a subfield of artificial intelligence, which explores how to computationally simulate (or surpass) humanlike intelligence. While some AI techniques (such as expert systems) use ...