If you’re a user of TikTok and social media, it’s likely that you’ve come across the ‘clean girl’ aesthetic. A trend that promotes a very narrow standard of beauty that is often unattainable, racist, ...

The clean girl makeup look is all about dewy, glowy skin. And getting that lit-from-within radiance is easier than you might think, even if your skin is naturally on the drier side. Clean girl makeup ...

We all have essential steps in our routine and products we can't live without—but would you be willing to ditch one of your most used products in the name of a "cleaner" look? If your "clean girl" ...

Professional makeup artists are in agreement. Last week we met with Sir John, celebrity makeup artist and creative director for L’Oréal Paris. You might know him best as Beyoncé's go-to, and while he ...

Prepare to say goodbye to the clean girl aesthetic – as girls (and guys) just wanna’ have fun make-up in 2026. Here’s why ...

Remember when slicked-back buns, glass-like skin and barely-there makeup were everywhere? The clean girl aesthetic—though not without controversy—had its moment. But lately, a new look has taken over ...

Women and girls have been competing with unrealistic beauty standards their whole lives. Throughout my 18 years of life, I’ve seen many trends rise, fall, then slowly disappear. This year, many women ...