Jeff Bartel is chairman and managing director of Hamptons Group, a private investment and strategic advisory firm headquartered in Miami. Whether your organization is an established company or a ...

As an organization grows, its public relations and marketing leaders will, of course, want to raise awareness in countries other than the home market. That requires an international PR strategy, and ...

LONDON--(BUSINESS WIRE)--Expanding, scaling, and growth has become increasingly important as industries become more challenging and competitive. To enter a new market, obtain a significant market ...

Separate accounts, separate campaigns, or one shared setup? It’s often the first question marketers face when launching Google Ads in multiple countries or languages. The structure you choose lays the ...

Chung Eui-sun, Hyundai Motor Group chairman, visited India—marking the 30th anniversary of the company’s entry into the ...