Martech does not work unless the various products and systems are able to “talk” to one another or have some level of automation and process design enablement. The digital tools commonly known as ...

A recent Gartner study reveals a troubling trend. Despite increasing investments in martech stacks, organizations are using only 33% of their available capabilities, marking a second year of decline.

Marketing requires technology. There's no way around it anymore. To reach customers today, marketers have to create and maintain a digital presence that attracts and retains buyers. To keep up with ...

Things you get in ‘stacks’ – old newspapers, unopened letters, pancakes (if you’re lucky), cash (if you’re really lucky or run a cartel) and (for the last 15 years or so, if you’re a marketer) martech ...

COLUMBIA, Md.--(BUSINESS WIRE)--Altairzen, the MarTech Service Provider (MSPs) company, is introducing a new framework for updating and managing marketing operations for businesses around the world.

With the arrival of COVID-19 and a shift mostly to online marketing and business development activities, we pivoted our digital strategies and re-evaluated how we were doing our campaigns. We launched ...

This is not CMOs’ personal failure—it’s a cyclical mismatch between resources and role scope. It’s also evidence that ...

Bloated marketing stacks are real. Today, marketers and revenue leaders can choose from a landscape of nearly 10,000 martech solutions, which contributes to companies' using, on average, more than a ...

Martech landscape today is as dynamic as it could get. But it is here to stay and so are the number of tools that it offers.(Representative image/iStock) Take a dipstick poll. Ask a set of marketers ...