S Swaminathan, CEO, GS1 India, in an exclusive interaction with ETHealthworld elucidates on the recent mandate for drug manufacturers to include barcodes with QR codes on their packaging, its benefits ...

A cereal box that plays a video tutorial on making breakfast. A wine label that tells the story of its vineyard. A snack wrapper that launches a game on your phone. These aren’t scenes from a ...

As smart packaging rapidly evolves from novelty to necessity, QR code technology is reshaping how consumers interact with brands. Companies are now prioritizing digital experiences that drive brand ...

In the early days of packaging, a box was simply a vessel designed for protection and delivery. But in this day and age of digital transformation, packaging has become a smart, interactive interface ...

Dynamic QR codes are emerging as a key tool for brands to own the post-purchase experience and capture first-party data The QR code movement that took hold during the pandemic may have changed how ...