Every savvy business owner knows the importance of marketing messages. The right message is what turns potential customers into buyers and without it, you're highly unlikely to find business success.

Advertising includes paid messages within a company's promotional mix. Since you pay for the time or space for an ad placement, you typically have greater control over the development and delivery of ...

Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off the mark. In fact, it's a waste of talent. Your message strategy is the foundation for ...

Two years ago, my daughter, Anna, sent me her first text message. She borrowed her older brother's mobile phone and composed this question, "Where R U." When the message arrived, I was happy to know ...