Most product messaging fails because it tries to do too much — cramming in features, overexplaining and hoping something sticks. But customers don't just care about your features — they care about ...

There are few things that marketing delivers to the business that’s as impactful as messaging, regardless of company size or economic conditions. Messaging is the fundamental definition of your ...

Consistent messaging helps your buyers understand your offer and also benefits your marketing and sales teams. Discover a simple process to streamline your product or service messaging to communicate ...

If you've ever been the victim of a typical window replacement sales pitch, you know all too well the plague of botched marketing and sales messaging. You reach out ...

Linxter is a cloud messaging framework for connecting all kinds of applications, devices, and systems. A behind-the-scenes, message-oriented cloud-based middleware technology, Linxter automates the ...

Master your brand messaging and craft flawless, compelling sales copy. Learn how to incorporate your brand message into ads, email, and more. Sales copy without a brand messaging framework is like a ...

With the rise of microservices and distributed architectures, "event-driven" design has moved from niche to mainstream in the .NET world. At the heart of this trend is messaging -- the glue that lets ...

Identify your true competition, which may be the status quo rather than a direct competitor. Prioritize 3-4 core value points that resonate with your audience and differentiate your product.