Fast-fashion companies like H&M are embracing "digital twin" technology, or lifelike AI replicas of real human models, to power their marketing and design strategies. As The Conversation reported, H&M ...

Forbes contributors publish independent expert analyses and insights. Fashion modeling is experiencing significant technological disruption as AI platforms evolve from simple model generation into ...

“There’s a practical reality agencies and the industry have to face: that older women have the purchasing power to buy the ...

Fashion models are contending with how to stay ahead as major brands experiment with artificial intelligence-generated models and digital “twins” of real models. Some models are digitally cloning ...

Google, ever eager to lean into generative AI, is launching a new shopping feature that shows clothes on a lineup of real-life fashion models. A part of a wide range of updates to Google Shopping ...

Frederick Wiseman’s 1981 documentary looks at the craft and toil that underlies the glamourous world of modelling ...

An ad from UK fashion brand Next has been banned because the model’s pose, styling, and camera angle made it look like she was “unhealthily thin.” In its review, initiated by a single complaint last ...

A Wigan community organisation says its much-loved fashion show will be even bigger and more inclusive this year.