Improved performance: According to Forbes, marketers who utilize three or more channels in a campaign earn a 287% higher conversion rate compared to those relying on a single channel (1). Seamless ...

Change, something which has arguably always been at the centre of the advertising industry, has been more dramatic in recent years. The impending death of the third-party cookie has meant that ...

AppLovin Corporation’s APP evolution from a mobile-first ad platform to a diversified advertising powerhouse is accelerating, supported by its expansion into web advertising and connected TV (CTV). A ...

With ATS London 2023 now less than two weeks away, Edmund Mullins, director of inventory and partnerships, EMEA at StackAdapt, tells us about the current state of measurement, the importance of ...

The advertising sector is undergoing a transformative era. Rapid technological advancements combined with shifting consumer behaviors dictate the industry’s direction. Amidst these changes, Evan ...

StackAdapt ( the leading technology company in advertising and marketing, today announced the launch of its in-platform National Provider Identifier (NPI) Targeting and Measurement capabilities.

PASADENA, Calif., & TORONTO--(BUSINESS WIRE)--OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and StackAdapt, a leading multi-channel advertising platform, ...

What is Multi-Channel Advertising? Multi-channel advertising refers to the practice of promoting products, services, or brands through multiple channels or platforms simultaneously. The goal of ...