When I first taught personal narrative in my freshmen Literature and Writing course last year I planned a traditional unit. I practiced descriptive writing techniques by having them listen to the ...

Marketing narratives are tools used to engage and connect with prospective customers in an emotional way. These narratives can be used by small business owners to tell the story of a product, or to ...

Divya Parekh, of The DP Group, covers business growth, storytelling, high-impact performance and authority building. The audience that business story writing caters to is usually potential customers ...

Had Narrative Science—a company that trains computers to write news stories—created this piece, it probably would not mention that the company's Chicago headquarters lie only a long baseball toss from ...