Nirma's sole USP, value for money, is not enough to take on rivals, analysts say Soaps and detergents company Nirma Ltd, which gave Hindustan Unilever Ltd’s (HUL) Surf a run for its money in the 1980s ...

How Hiren Patel, founder Karsanbhai’s son, is reinvigorating Nirma by administering a shot of pharma. Illustration: Dominic Xavier/Rediff.com Nirma’s tryst with the pharmaceutical space started in ...

Abhijeet Sen August 18, 2025 12:14 AM IST The washing powder Nirma brand which once controlled nearly 60% of the detergent market lost most of its share due a big single reason. Scroll down to know ...

For a brand that once forced market leaders to rethink the very meaning of “value”, Nirma’s latest move feels like a careful reset. In the 1980s and 1990s, Nirma unseated giants like Surf by ...

Choosing a mascot can be a mind-boggling task for new brands since the icon has to represent it in letter and spirit. Naturally, it’s a job that requires a lot of planning and thought. When Nirma ...

Think of Nirma and the picture of a little girl twirling around in her white frock with the familiar jingle ‘Washing powder Nirma’ comes to mind. One of the most recognisable Indian brands, Nirma’s ...