The explosion of ‘online-to-offline’ (O2O) strategies is a phenomenon in China. But the fusion of reassurance and inspiration offered by best-in-class O2O should be embraced in the West, particularly ...
Online to offline (“O2O”) commerce is all the buzz right now. Last year, when Alibaba invested over $3 billion in the technology, the media took note and journalists around the world began discussing ...
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