Although the digital age has brought forth innovative tools and trends, certain “old-fashioned” public relations strategies have stood the test of time. From artful storytelling to powerful ...

Digital strategies are dictating PR campaign tactics more than ever: Almost two-thirds of communication industry experts agree that digital marketing and PR tactics must be used more collaboratively.

Opinions expressed by Entrepreneur contributors are their own. In the past, public relations (PR) was all about managing a company’s reputation and controlling the narrative through traditional media ...

In today's increasingly digital world, it can be difficult for brands to reach customers through the traditional PR tactics that our industry relied on for decades. Today’s buyers are not easy to ...

Opinions expressed by Entrepreneur contributors are their own. Effective public relations can be the difference between success and failure in today’s competitive business landscape. Businesses that ...

Public relations (PR) has become one of the most powerful strategies for brands to build trust, improve public perceptions and handle crises. Startups can benefit just as much. Embracing PR as part of ...