I often see comments to the effect of, “Google just wants you to launch your campaigns and let its systems do everything.” Let me just say as clearly as I can: no, that’s not what Google wants. As ...

Even the most old-school PPC managers can’t deny it anymore: Performance Max is capable of amazing things. It does require a certain level of setup (like good-quality data inputs) and a different ...

Google rolls out "Search Themes" for Performance Max campaigns, giving advertisers more input to steer the AI and capture additional relevant traffic. Google launched a new "Search Themes" feature for ...

Since its introduction in 2021, Performance Max has gained traction for its ability to streamline performance marketing, especially for businesses looking to scale efficiently. However, as the PPC ...

Updates to Google Ads feature Performance Max offers marketers a way to enhance their search and digital ad campaigns. Google Ads has been available to marketers for 22 years — if it were a person, it ...

Google announced several new features for your Performance Max campaigns in Google Ads. Some we covered before, like the new location targeting controls and diagnostic insights, and others like ...