The approaches to personalization number almost as high as the number of businesses out there. Organizations vary wildly in the ways they optimize and personalize experiences for every customer, ...

The power of big data and machine learning is empowering both publishers and marketers to reimagine the way they connect with their respective audiences. Where these publishers and advertisers once ...

Personalization is a popular trend that enhances the customer experience. It starts with knowing the customer — or maybe a better way to say it is remembering the customer. I stayed at a hotel last ...

Companies are doubling down on personalization because customers expect it. But you won't get far if they don't trust you to do right by their data. Personalization provides measurable benefits to ...

Audiences today don’t just want their content to be personalized — they expect it to be. In fact, according to a report from SmarterHQ, 72 percent of all consumers will only engage with your marketing ...