Data pooling gets mixed reviews. Although there is an obvious advantage in targeting a wider audience of prospective customers who have a track record of responding to direct marketing, companies have ...

A visitor perusing the fifth floor of France’s Centre Pompidou will encounter two very different compositions in short succession. Wassily Kandinsky’s Picture with a Black Arch is a hodgepodge of ...

Patients visit multiple private providers and U.S. Department of Veterans Affairs hospitals, leading to fragmented records, impacting hospital performance records, according to a new study. The study, ...

Data and research provider Abacus has expanded into B2B with the launch of a co-operative database â the Abacus B2B Alliance â targeting DM marketers and catalogue mailers. The product works as a ...

A connection to a database is a resource intensive operation that typically comprises a few steps. A channel of communication between the application and the database should be established before the ...

Criteo has unveiled the findings from two third-party studies it commissioned, as part of the company’s new initiatives to create an open commerce marketing platform. The studies examined the value of ...