Generative AI can support creativity—but only if you use it strategically. Simply giving people access to AI tools doesn’t guarantee better ideas. What matters is how thoughtfully they engage with the ...
The experiment starts as a simple test of Photoshop’s generative expand tool. Each zoom-out asks the AI to invent more ...
True ROI for R&D won't come from the tool that generates 10,000 new ideas. It will come from the tool that confidently tells ...
A major new systematic review finds that explainability has become the weakest link in the generative AI ecosystem, with ...
AI is a powerful tool in the creation process because it taps into what can be interpreted as a super subconscious. When we think about our lives, we have a limited time to absorb experiences, to get ...
True AI fluency isn’t about using the most advanced model. It’s about enabling intelligence to flow freely between customer ...
Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...