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Hitotsubashi Journal of Commerce and Management, Vol. 31, No. 1 (31) (October 1996), pp. 13-58 (46 pages) Drawing on examples from the Japanese automobile industry, this study investigated how ...

Product development programs meet two types of measurable goals – goals that relate to the product itself and goals that integrate product development with broader business goals. Product-related ...

For some well-established industries, product lines are simply updated regularly, and product development tends to be an easy, relatively unimaginative process. For other products, however, their ...

With all AI related to New Product Development & Marketing, it’s early days full of experimentation & important learnings. To explore the latest and most promising use cases, I spoke with cutting-edge ...