As consumers demand faster, more intuitive and contextually relevant engagement from retailers, a QR code loyalty programme has arguably become one of the biggest power tools in a retailer’s arsenal.

I can think of few things in technology as widely detested as the QR code. Israeli startup Visualead understands that problem and is looking to make them more palatable with the release of a new ...

Clothing retailer Express is continuing its mobile bar code push with an initiative that encourages users to join its new loyalty program. Express is placing QR code-enabled posters in both store ...

Uniqode reports QR codes reduce friction for brands by simplifying customer onboarding, enhancing engagement during January's ...