Prosocial behaviors are often seen as being compelled by a number of factors including egoistic reasons (doing things to improve one's self-image), reciprocal benefits (doing something nice for ...

Collective pro-social behavior can be induced by the right messaging. Source: jasperai/OpenAI When confronted with frequent news of inhumane behavior, people often want to create change for the better ...

Altruism is defined as the unselfish concern for other people—doing things simply out of a desire to help, not because you ...

Source: Image by Gerd Altmann from Pixabay. Prosocial behavior such as helping or sharing with others not only facilitates interaction and cooperation between people and groups, but indeed seems ...

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

We test an information theory of prosocial behavior whereby ego utility and self-signaling crowd out the effect of consumption utility on choice. The data come from two field experiments involving ...

This study examined the impact of implementing Second Step, a violence prevention program, using a comprehensive, city-wide approach. The evaluation included 741 3rd-5th graders in six schools.