Color Psychology in Retail Design: From Establishing Brand Identity to Influencing Customer Behavior
In the world of retail, competition is fierce. Brands find themselves in pursuit of distinguishing their presence and developing intimate connections with their customers. Amidst the array of products ...
“It was about finding the right people to work with that would elevate it, see the vision and understand,” said McGhee-Curtis in an interview with Retail TouchPoints. “Who better [to create this space ...
Color isn’t what we think it is. The idea that many designers believe colors such as green or blue are able to evoke some sort of hyper-specific emotion in any given retail environment is shocking.
There was once a time when neutral color schemes consisted of white-washed walls and beige... well, just about everything: furniture, decor, rugs — you name it. But in 2026, neutral palettes are ...
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