Here's why I think Steal a Brainrot defined the year 2025 and proved why it is a masterclass in CCU and player engagement.

Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the company is getting serious with the addition of two new features: Commerce APIs ...

Roblox is further blurring the line between digital and physical worlds with new retail capabilities that will enable creators to sell physical items through the gaming platform and for items ...

This video recreates the Roblox challenge 99 Nights In The Forest in real life. Every night brings exhaustion, fear, and ...

99 Nights In The Forest is arguably the most popular game on Roblox right now, and for pretty good reason too.

I traveled to Roblox's headquarters to do a demo of a new safety feature it says will help protect child users.

Dive into the exciting world of Roblox with these innovative toys that bring virtual adventures to life. Perfect for fans, ...

Ten players will get IKEA's hourly wage in London to serve virtual meatballs inside the game or redesign its showroom floors.

By the time I turned 13, Roblox had changed a lot. The community had exploded in size, with millions of players logging in ...

Tennessee has sued Roblox, alleging the gaming platform misled parents about safety while exposing children to inappropriate content and online risks.

Roblox, with a largely Gen Z user base, aims to convince marketers of its potential beyond being a gaming platform for kids.

GameSpot may get a commission from retail offers. Philipp Batura didn’t expect one of his most successful designs to be a giant red bow. Simple and cartoonishly oversized, the Big Hair Bow became one ...