Scale development, scale appropriateness, and scale utilization are crucial topics in the marketing research literature (Bendixen & Yurova, 2012; Cramphorn, 2012 ...

Only slight advantages are shown for the Stapel scale in lack of leniency (high scores) and the semantic differential scale in precision (low variance) in a comparison of these scale approaches with ...

Over the years, we've seen a couple of different organizational models for delivering analytics to the business. While both models have their advantages, each model has some severe drawbacks that make ...

Semantic memory refers to a portion of long-term memory that processes ideas and concepts that are not drawn from personal experience. Semantic memory includes things that are common knowledge, such ...

Brands grow by becoming the language of lived experience. Disney's magic scales seamlessly, unlike Uber's fragmented growth. Titan's journey shows the importance of adaptive semantic scaling. Most ...