The topic of URLs for SEO and ranking is one that has been around since search engines first existed and 25+ years later, it is still a popular topic. Google has said time and time again that keywords ...

Google is turning Lookalike audiences into AI signals that expand reach and could significantly change campaign performance.

In a recent episode of Google’s Search Off the Record podcast, Allan Scott from the “Dups” team explained how Google decides which URL to consider as the main one when there are duplicate pages. He ...

Audit your digital presence for machine-readable proof of value, which includes structured data (schema markup) and other technical signals like an "LLMs.txt" file. This can help AI engines extract ...

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