A case study is a real-world scenario that has been recorded or invented to serve a teaching and learning purpose, e.g., to investigate or apply course concepts. According to Cox (2009, p. 6), "A ...
In this week’s opinion column, CITMA vice president Kelly Saliger draws on the history of the Smiley Company to demonstrate how simple case studies can help to raise IP awareness. Register for free to ...
When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...
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