Anyone who grew up going to the same restaurant weekly knows how much it stings when your favorite nostalgic spot undergoes a modern rebrand. A new logo is usually the first thing to come, and it's ...

While many restaurant chains market themselves by touting the quality, quantity, or affordability of the menu items they have to offer, they also do so by having emblematic and unforgettable logos ...

Gary Singer, CEO of the marketing neuroscience firm Buyology, theorizes on the NBA’s new yen for all things yesteryear. We’ve come to expect that sort of schmaltzy branding from baseball — America’s ...