In the early days of packaging, a box was simply a vessel designed for protection and delivery. But in this day and age of digital transformation, packaging has become a smart, interactive interface ...

While the media coverage of the new SmartLabel initiative has focused on shoppers’ enthusiasm (or lack, thereof) for scanning QR codes as they shop, or whether it’s just an elaborate ruse by ‘big food ...

QR codes are ubiquitous in fmcg. Now advances in tech are offering brands new ways to connect and communicate via packaging. But is it all it’s cracked up to be? It took a global pandemic for QR codes ...

Counterfeit goods have been proliferating global affliction for quite a long time now. A recent survey estimated that counterfeit goods account for around USD 467 billion of trade (approximately 2.3% ...

Smart phone technology has given way to a new channel through which to communicate with shoppers and enable commerce. The fascination around mobile for retail started with mobile marketing and the ...

New Delhi: In a move aimed at improving traceability, consumer awareness, and environmental safety, the Centre has notified new labelling rules for insecticide packaging, making quick response (QR) ...