Microsoft is working on a new split-screen feature that lets Edge fans on macOS and Windows split an open window into two tabs for a side-by-side comparison of content. The new feature is being tested ...

As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

Direct marketing professionals don't guess. They base their decisions on statistics and calculate what the return on their investment will be. Because of what is known as split-testing or test runs, ...