Arguably, one of the most complicated topics for any business is how to structure an organization. Despite how notoriously difficult the topic is, I’ve been fascinated with how businesses (re)organize ...

The basic macro strategy of marketing is simple: You create a product or service with a unique or competitive benefit and communicate it consistently to the people who want that benefit. Within that ...

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...