Business information is mostly generated by systems or people. Data from systems is most likely to be structured. In its traditional format, this is most typified by data in relational databases that ...

Data can be classified as structured, semi-structured or unstructured – but what bearing do these classifications have on a company’s data-handling strategy? The short answer is that it is becoming ...

The way people find and consume information has shifted. We, as marketers, must think about visibility across AI platforms and Google. The challenge is that we don’t have the same ability to control ...

Google uses structured data to better understand what a webpage is about by classifying the topic, identifying important parts of the webpages like logos and images, and displaying webpages ...