A target market is a specific group of people that you have determined to be desirable as part of your customer base. How you define that group will vary depending on the products and services you ...

Whether you’re just starting or growing your business, you need to know who your customers are and how to attract them. Without customers, your business has no chance of surviving. Where are you going ...

A target market is defined by shared, specific traits like age or lifestyle. Defining a target market aids in creating focused product decisions. Target market info improves marketing efficiency and ...