Very often, in the test and measurement industry, a measurement is made by instrumentation, which is often subject to errors. It is difficult to estimate the true value of the measured quantity given ...

NEW YORK — The VAB, which advocates for television industry sales growth initiatives, has moved forward with the launch of a Measurement Innovation Task Force. This group, the VAB says, “formally ...

Amping up industry-wide efforts around media measurement, the VAB, the TV industry advertising trade association, has announced a new Measurement Innovation task force -- putting together a group of ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media ...