However, the 8-bar logo design -- the three letters of the company name, International Business Machines, rendered in eight horizontal lines created by noted graphic designer Paul Rand -- has remained ...

Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.

(NEXSTAR) — Few things in the world change as quickly as technology. For many millennials, in no other time did the world of tech and the internet seem limitless and exciting as the late ’90s and ...

‘It’s a pretty big change, a big deal,’ says HPE Vice President of Brand, Culture and Creative Paula Berg. ‘Our name as a company remains Hewlett Packard Enterprise of course, but our new logo we ...

There are many aspects of a car that automakers put a lot of thought into. For instance, it's clear that a lot of time, money, and other resources have been poured into the development of electric ...

Here is a look at the new rebranding that replaces the 10-year-old Hewlett Packard Enterprise name tag with the “bold” new HPE logo. Hewlett Packard Enterprise Executive Vice President, Chief ...