Growing a successful company requires marketing, promotions and advertisements to bring attention to your product and ultimately increase your sales. Advertisements can include direct mail campaigns, ...

“Self praise, no glory,” goes the old saying. Hopefully you are ahead of your annual sales and retention goals. But if, like the majority of advisers, you are struggling to attract new client ...

Customer testimonials send strong signals of trust because they’re candid endorsements of your product by the people who actually use your product. Your customers will always be more persuasive than ...

Regardless of the business niche or industry, establishing trust and authenticity is paramount, in an era of digital skepticism, companies must continually provide tangible evidence of their product’s ...

Smaller state advisers want to be able to post client endorsements and quote them in ads when bigger SEC-registered firms get the green light. By Mark Schoeff Jr. State-regulated investment advisers ...

Before buying a book or a pair of headphones from Amazon, it's highly likely you'd read a few reviews to ensure you're making the right decision. For consumers, reviews are vital in helping make ...

When I first sat down with our agency, Town Creative & Branding, to discuss concepts for SAE’s huge new creative branding campaign, my brief was simple and direct. “Let’s do a testimonial marketing ...

Do you live for making your customers happy? If so, I bet they have some good things to say about their experiences with your products or services. An effective testimonial video can be the final push ...

SEATTLE, Jan. 22, 2024 (GLOBE NEWSWIRE) -- Banzai International, Inc. (NASDAQ: BNZI) (“Banzai” or the “Company”), a leading marketing technology company that provides essential marketing and sales ...