Once upon a time, there was a young mother who had made it through her son's first five years without an Elf on the Shelf. "I'll never have one of those," she thought. "Who has time to move an elf ...

Which Elf on the Shelf set is best? An Elf on the Shelf has the most important job of the holiday season: sitting, observing and reporting back to Santa. When your child adopts an Elf on the Shelf, ...

Each year, shortly before Thanksgiving, my husband laments the parade of plastic tubs that he must help hand down from the attic as I prepare for the onslaught of all that is Christmas. It takes a ...

Christmas magic is sneaking back into your home! It’s that time again for your mischievous little scout elf to come for a visit. Whether you’re a veteran elf parent or this is your first December ...

As December days tick closer to Christmas, many families are searching for fresh ways to keep the Elf on the Shelf magic alive. For parents who feel like they’ve already tried it all, coming up with ...

We are a nation divided. The subject is often so contentious, people avoid bringing it up in conversation. I’ve seen eyes and arms twitch at the sheer mention of his name. Sometimes the only way you ...

“The Elf on the Shelf” story has become a holiday staple among many families and believers in Christmas magic everywhere. "Elf on the Shelf" co-founder Chanda Bell and her mother wrote “The Elf on the ...

As the official minivan of the holiday season, Chrysler Pacifica and The Elf on the Shelf come together once again to spread Christmas magic Holiday marketing campaign to run through Christmas Eve ...

Chanda and Christa have transformed a simple family tradition into a global storytelling universe. Their leadership has earned them accolades such as Ernst & Young Entrepreneurs Of The Year 2023 ...

Elf is a modern day classic that has firmly entrenched itself in our yearly Christmas movie rotation. A big reason its such a beloved holiday staple is that it looks incredible. From the North Pole to ...

The first Elf on the Shelf was sold in 2005, but the story actually begins in 1974. The Elf on the Shelf company is based in Atlanta. Elf on the Shelf products are sold in 17 countries. Once upon a ...