Threads first surpassed X in terms of daily active users on mobile devices worldwide in September, according to Similarweb.
Although an app’s downloads aren’t an exact proxy for usage, they can hint at where the market is headed. And in the case of the alt-Twitter wars, the app winning the game right now is Instagram’s ...
Instagram Threads is close to catching up to top competitor X in terms of mobile app users, according to new data from market intelligence provider Similarweb. In June 2025, Threads’ mobile app for ...
The story so far: In July 2023, the Instagram-based app Threads exploded with a burst of enthusiasm from users desperate to flee Elon Musk's X, the app formerly known as Twitter. That faded in the ...
You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Peter Kafka Every time Peter publishes a story, you’ll get an alert straight to your inbox!
Some results have been hidden because they may be inaccessible to you
Show inaccessible results