Transactional emails are important for every business. Whether you’re in eCommerce, running a SaaS business, or even providing various types of goods and services in a physical location. Transactional ...

We receive transactional emails all the time. Most brands treat them as the cost of doing business and don’t invest a lot of time or effort into them, which is a mistake. Whether it’s a marketing one ...

As a great appreciator of finely crafted email newsletters, it hurts that I have to caution so strongly against their use. But the (very few) marketers who actually are sending high-end newsletters ...