As the email industry evolves, relevance will become ever more important because of overloaded inboxes, more competition from new delivery channels such as social networks and reputation challenges ...

The Internet is now one of the most important sales and communications channels for many businesses. Using the Internet to sell, allows extremely cost effective customer generation as well as the ...

Part 1 of this series explores the technologies behind analyzing customer behaviors. Part 2 looks into the tools of business intelligence and Web analytics. Business “intuition,” popular in the days ...

When did web analytics officially die? Perhaps earlier this year when the Web Analytics Association renamed itself to the Digital Analytics Association in recognition that there is a lot more to the ...

Businesses must evaluate their online marketing tactics in order to attract new customers and improve profitability, says Marcel Holsheimer, vice president of marketing, EMEA at Unica Web analytics ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Business success depends not only on technical implementation but also on careful analytical work and planning. To avoid losing time and money, it is better to study the market at once: analyze demand ...

Targeting refers to the process of delivering content or ads to segments or visitors based on their known attributes. The goal of targeting is simple to understand: maximizing the performance of ...

The role of web meters or analytics is then, ultimately, to measure the attitude of the user, that according to Crowther (1995) that makes use of precision instruments to measure desired quality on a ...

How to use analytics to ensure your software launch is a success Your email has been sent Analytics is one of the most overlooked aspects of a software launch. Follow this guide for your next app ...

We live in a digital world. Websites require more sophistication, more features, more capabilities and more investment. Fortunately, detailed tracking and measurement data is available to help ...

Large companies are slowly starting to install upgraded Web 2.0 analytics tools that can gather and scrutinize data from their growing numbers of second-generation online applications. For years, ...