User-centric design and the incorporation of iterative is an essential approach that elevates humanized experiences. The merging of these two practices can enhance the development of experience for UI ...

User-Centered Design — or, as it is more commonly known, User Experience Design (UX) — has risen into prominence within the past decade, becoming one of Brandeis GPS’s most popular graduate degrees.

When tasked with creating products that provide meaningful and relevant experiences to users, UX designers must consider usability and function, as well as design and branding. And the only way to ...

Alex Kreger, UX Strategist & Founder of UX design agency UXDA, which helps banking & fintech brands with the financial UX methodology. The Pareto principle states that 20% of efforts impact 80% of ...

Chances are we’ve all encountered websites that may be informational but wouldn't be described as easy to navigate or even pleasing to journey through. Built with the business in mind, the site is ...

When user experience design broke out of the research labs and into a full-blown industry 20 years ago, the future looked so bright. UX went from the obscure interest of a handful of practitioners to ...

Design thinking is everywhere, but definitions and interpretations vary. Design thinking is everywhere, but definitions and interpretations vary. Is it a paradigm allowing you to “think like a ...

White background with navy text that says "Welcome: Chat with the Chair of User-Centered Design." Below, two people work on a design using sticky notes. Thomas Screnci speaks: Excellent, all right. So ...

In the digital age, in which there's an app for everything and almost everyone is able to build one, experience is what makes a difference. FinTechs are continuing their confident victory march in the ...