The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — ...

The last five years saw our industry’s conventional models of ad targeting and measurement evaporate with the regulatory and cultural shift toward privacy. But out of these ashes, the advance of clean ...

Last year, international food giant Kellanova (part of the company formerly known as Kellogg) was hoping to improve sales of its Special K cereal in the U.K. as competition increased. Their hypothesis ...

In the modern advertising landscape, two forces stand out as major disruptors: privacy and artificial intelligence. Although AI's long-term impact will extend far beyond advertising, the immediate ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

The Federal Trade Commission published a blog post last week warning companies that using a data clean room isn’t some kind of get-out-of-compliance-free card. And the first paragraph is a doozy. “Don ...

The healthcare industry has a data paradox. Globally, there’s an estimated 2.5 zettabytes of healthcare data – but only a fraction of it is actually usable. And the overwhelming majority of that ...