AI startup Simile offers ‘agentic twins’ modeled on real people to provide answers for polling and market research.

AI is the biggest jolt of energy marketing has felt since the internet. Rather than fear it, smart operators will grab it and ride the wave. In the Mad Men era of the 1960s, marketing lived in the ...

The future of AI is local computing on your device, but are Galaxy AI and Microsoft Copilot powerful enough to replace the apps I use every day? I put them to the test.

75% of hiring managers in a new survey from Canva say creativity is important when making hiring decisions. Creativity and an ability to innovate may be the most valuable career skill one can have in ...

In science, studying human experiences typically requires time, money and—of course—human participants. But as large language models such as OpenAI’s GPT-4 have grown more sophisticated, some in the ...