In the 21st century, consumers have learned how to pick up on the “canned,” pre-written language businesses use in sales scripts to make their communications with customers come across as more ...

Most salespeople are required to learn sales scripts before contacting prospects. And to ensure all the information is conveyed exactly as the company prefers, they're discouraged from adding anything ...

Writing an effective sales script takes more than simply listing the features of a product or service. It requires comprehensive knowledge of whatever it is that you’re promoting, a firm grasp of the ...

Opinions expressed by Entrepreneur contributors are their own. How did you answer your phone today? How was your tone of voice? If someone called you with a question about a product or service, did ...

I recently posted about my new book “Done For You Sales Scripts” on LinkedIn. It sparked an interesting debate about whether scripts are useful or not. You can see the whole discussion here. Some ...

“Sales conversations are more often successful when agents know their products AND take the time to know their customers. Sales conversations produce better results when the focus is on asking the ...