Mastering generative engine optimization in 2026: Full guide

That’s the job of generative engine optimization (GEO) — and in 2026, it’s no longer optional. This guide shows you how to build, execute, and measure a GEO strategy that actually works. What is GEO — ...

Model Response Optimization Gains Traction as More Accurate Term for AI Search Practices

Marketing professionals question whether "Generative Engine Optimization" accurately describes work focused on shaping ...

Finch Introduces Generative Engine Optimization Framework to Address Structural Shifts in Global Search and Discovery

Secure your brand’s citation share. Finch’s new GEO framework optimizes digital authority for AI-generated answers in ...

SEO Ninja Explains How AI Is Changing Search Engine Optimization

SEO Ninja reveals how AI is transforming SEO, search algorithms, and digital marketing, helping businesses boost ...
Financial Advisor

Is Search Engine Optimization Dead?

“Search engine optimization as we knew it is over,” says one AI guru. But what’s not over, she says, is how you get found online. These words were uttered by Susan Frew, an entrepreneur, corporate ...
WRAL

Donald Thompson: Generative Engine Optimization is rewriting the rules

The way people search for information has changed, and business leaders need to move fast to keep up. Fewer potential clients are typing in keywords and clicking on links. Instead, they’re getting ...