Do you need programmatic advertising for your small business? While it's more expensive because of platform costs, discover why you need it, its benefits, and how to set it up. Organizations of all ...

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?

Since the first programmatic display ads appeared almost 30 years ago, programmatic advertising has gone from strength to strength. Its popularity has particularly soared in recent years. This year, ...

In its first deep dive into the U.S. programmatic display ad marketplace, market research company eMarketer estimates that programmatic spend in display advertising will top $10 billion this year, ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...